Key Highlights


  • Introduction to E-Commerce
  • Online Shopping Process
  • Starting Your Own E-Commerce Store
  • Profitable Product Selection
  • Analyse E-Commerce Market Opportunity
  • Target Customer Identification
  • Pricing Your Products

IIEC® Certified Fundamentals of E-commerce
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What You Will Learn


Learn the framework and become organised. in E-Commerce management. Start your E-Commerce journey with us and become job ready..
  • Introduction to E-Commerce
    1. Introduction of "E-Commerce Fundaments" Slides
    2. What is E-Commerce
    3. Types of E-Commerce
    4. History of E-Commerce
  • About Online Shopping
    5. Understanding Online Shopping
    6. How Buyers Behave in Digital World
    7. Payment Methods
    8. Product Delivery
    9. E-Commerce Shopping Cart
    10. E-Commerce Store Design
    11. Market Share E-Commerce Vs Traditional Commerce
    12. E-Commerce Store Advantage
    13. E-Commerce Store Disadvantage
  • Starting your Own E-Commerce Store
    How to start your own E-Commerce Business
  • Step 1: Profitable Product Selection
    15. Profitable product Selection
    16. Sell Products that you have knowledge about
    17. E-Commerce Category Research
    18. Find and Solve problems
    19. E-Commerce marketplace Data Research
    20. Analyze E-Commerce Market Opportunities
    21. Keyword Analysis
    22. Facebook Ad Analysis
    23. Industry Insights
    24. Search Engine Trends
  • Step 2: Analyse E-Commerce Market Opportunity
    20. Analyze E-Commerce Market Opportunities
    21. Keyword Analysis
    22. Facebook Ad Analysis
    23. Industry Insights
    24. Search Engine Trends
  • Step 3: Target Customer Identification
    25. Target Customer Identification
    26.Persona Study for E-Commerce Store
    27. Estimating Life-time Value of a Customer
  • Step 4: E-Commerce Idea Validation
    28. E-Commerce Idea Validation
    29. Selling Products in Person
    30. Sell in Marketplaces
    31. Start a crowdfunding campaign
    32. Product offer Sales Page
    33. E-Commerce Test Store Setup
  • Step 5: E-Commerce Brand & Product Positioning
    34. E-Commerce Brand & Product Positioning
    35. Positioning your Product in a new ecommerce category
    36. Positioning in a Niche
    37. Product
    38. Product Weight & Size
    39. Fragile Products
    40. Seasonal Products
    41. Product Availability
    42. Restriction & Regulation on Products
    43. Cost of Shipping / Delivery
  • Step 6: Pricing your Products
    44. Pricing your Products
    45. Cost Calculation
    46. Competitors Price Lookup
    47. MRP For Reference
    48. Keystone pricing
    49. A/B Testing the Price
  • Step 7. Technical Work
    50. Technical Work
    51. Acquiring a domain Name
    52. Content Management System
    53. Hosting your E-Commerce Store
    54. SSL Security Certification for E-Commerce
    55. Payment Gateway For your E-Commerce Store
  • Step 7. Technical Work
    56. Digital Marketing for your E-Commerce Store
  • Certification Exam

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Industry Recognized Certification from IIEC®


  • By the end of this program, you will be awarded a Certificate of Completion which will serve as a testament to your knowledge gained during the course
PGP Certificate - IIEC

Meet Your Instructor


Sumit Pareek, Chairman - Indian Institute of e-commerce Partner - Amazon India, Ex-Alibaba Global Executive, Director - INTTCO (Singapore) Pte. Ltd.

Sumit Pareek is the Co-founder & Chairman of the Indian Institute of Ecommerce an E-Commerce business Incubator for Foreign startups and E-Commerce companies who want to access the Indian market or want to source products from India and sell globally via retail E-Commerce

He is a business mentor for e-commerce sellers to help them grow their sales in local and global e-commerce marketplaces through his instructor-led live business mentorship sessions.

Sumit has 15 years of rich experience in e-commerce industry has worked with over a hundred plus e-commerce sellers and has collectively generated $3 billion worth of revenue, Mr.Sumit’s experience in entrepreneurship and economic development has gained him numerous awards including ‘Young Entrepreneurship Award in 2013” by Rajasthan state government.

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IIEC® Certified Fundamentals of E-commerce

Program suitable for working professinals, job-seekers, entrepreneurs and everyone who want to join e-commerce industry.

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Certification Program

IIEC® Certified Fundamentals of E-commerce

Sale Price
$299
Full Price
$997

Practical Program

  • Licence for 1 user (Lifetime Access)
  • IIEC® Certified Fundamentals of E-commerce
  • x Certificate - IIEC

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